Product Market Fit Matrix | Stern Talk

Most govtech founders assume they have product-market fit because government agencies are taking meetings with them. But meetings aren't contracts — and in B2G sales, the gap between "interested" and "signed" is where most startups stall out.

In this episode, Rachel Stern breaks down the Product Market Fit Matrix — a framework for honestly assessing where your govtech product stands before you scale your sales motion.

Key concepts covered:
• Why traditional PMF signals don't translate to government markets
• The four quadrants of the govtech PMF Matrix
• How to use pilot outcomes to validate real demand vs. polite engagement
• What strong PMF looks like in govtech — and the warning signs it's not there yet
• How PMF diagnosis should shape your GTM strategy and fundraising narrative

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Stern Talk is a short-form video series by Rachel Stern, founder of GovTech Ventures — covering the tactics, frameworks, and hard-won lessons govtech founders need to build, sell, and scale in the public sector. New episodes every Friday.

🔗 Learn more at govtechventures.com

Видео Product Market Fit Matrix | Stern Talk канала Govtech Ventures GTM