My Starbucks Idea - Social Media & Open Innovation at Starbucks

Matthew Guiste, Director of Global Social Media at Starbucks talk about Open Innovation & Social Media. Matthew talks about MyStarbucksIdea.com generating arround 100.000 ideas for new products and business improvements. Furthermore Matthew talks about how to engage with 15 mill. fans on Facebook, Twitter and Foursquare.

Видео My Starbucks Idea - Social Media & Open Innovation at Starbucks канала LeaderLabdotcom