Why Every B2B Brand Looks the Same. How Claude & Sarvam AI Broke the Mold | GTM & AI Operators Show

Why does every B2B website end up looking the same. Black, purple, gradient, same Pinterest moodboard.

Saptarshi Das has been a creative director for close to a decade. Currently at Sense HQ, runs SketchBoat Design Studios on the side, ex-IBM. In this cut from Episode 01, he breaks down what is actually happening to brand design in the AI age.

What we got into:

- Why founders and creative directors both play it safe (and what Pinterest has to do with it)
- How Claude broke the B2B mold with its hand drawn, humanising illustrations
- Why Sarvam AI's brand is the most exciting thing happening in Indian design right now
- What it means that more than 50% of internet traffic is now non-human
- What AI does well in design (articulation, mood boards) and what it still cannot do (first principle thinking, cultural context, taste)
- The hard truth: AI killed mediocre brand work. Taste is the new moat.

────────────────────────────────────────

Chapters:
0:00 Intro
0:35 Why every B2B brand looks the same
3:05 How Claude and Sarvam AI broke the mold
4:20 Designing for a non-human internet
5:51 What AI does (and does not do) for design
7:42 The thesis: mediocre work is dead
8:33 Outro

────────────────────────────────────────

GUEST
Saptarshi Das — Vidual Design @Adobe, Ex Brand Director at Sense HQ, Founder at SketchBoat Design Studios
LinkedIn: https://www.linkedin.com/in/saptarshidas92/
SketchBoat: https://www.sketchboat.com/

HOST
Aakash Sinha — Operator and founder. A decade of building from scratch at Belong, SpotDraft, and Clazar.
LinkedIn: https://www.linkedin.com/in/aakash-sinha-34331a66/

────────────────────────────────────────

About the show:
GTM & AI Operators is hosted by Aakash Sinha. Long form, honest conversations with operators who are building, shipping and taking products to market in the AI age. Subscribe for more episodes with practitioners doing the work.

Watch the full Saptarshi Das episode: https://youtu.be/fFp3nobJR7g

For guest pitches and partnerships, drop a comment or reach out on LinkedIn.

#branddesign #b2bbranding #claudeai #sarvamai #aibranddesign #anthropic #branding #aeo #creativedirector #indianstartups #gtmaioperators #aidesign

Видео Why Every B2B Brand Looks the Same. How Claude & Sarvam AI Broke the Mold | GTM & AI Operators Show канала GTM & AI Operators