The real ROI of PR: Darryl Sparey on data, comms, and metrics that matter

Data is everywhere - but in the impact of communications, are we measuring what matters?

Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com

In this episode, host and Master Data Storyteller, Sam Knowles, is joined by Darryl Sparey, Co-Founder and MD of UK PR agency, Hard Numbers to explore what great data-driven PR looks like. They talk about metrics, measurement frameworks, and how to tell better stories with data. Darryl also reveals what he’d banish from comms forever and the datasets he can't live without.

Tune in for actionable insights, comms wisdom, and a few laughs along the way.

🎙️ Subscribe for more witty, insightful, data-driven conversations every fortnight.

🔗 Learn more:
Hard Numbers home page: https://www.hardnumbers.co.uk/
Darryl’s LinkedIn profile: https://www.linkedin.com/in/darryl-sparey/
Hard Numbers’ guidance on GEO - Generative Engine Optimisation: http://bit.ly/3ILVlAP
⏱️ YouTube chapters:
00:50 – Intro: meet Darryl Sparey
02:41 – How Daryll spends his time
04:32 – Why PR is traditionally bad at numbers
08:29 – The worst approaches to PR measurement
12:10 – SEO and measurement models
18:42 – Why Darryl chose to build his business on CRM (HubSpot)
21:58 – Was starting a business in lockdown a good idea?
30:17 – AI’s role and impact
36:03 – The death of the timesheet
41:38 – Hard Numbers’ commitment to professional standards

Видео The real ROI of PR: Darryl Sparey on data, comms, and metrics that matter канала Data Malarkey