How Slack Does Marketing

What makes good marketing? On a quest to answer this question, we turned to one of the most well established brands in the world to discover the digital marketing strategy behind the app and how marketing works for Slack. In this business teardown video, Eric Siu shares his insight into Slack's website to look deep at one of the best marketing campaign strategies around as well as to use the content marketing strategy of the Slack team to provide a marketing plan example for those of you watching at home.

In this show, we are looking at digital marketing examples from an SEO, Content Marketing, CRO and general marketing perspective to help you learn how to grow a business and how you can start leveling up your marketing plan.

If you're a fan of shows like "How They Built This" or other startup channels, this video will give you an understanding of what the company is doing from a marketing perspective. You'll also get a glimpse into some of the tools that Eric Siu uses to evaluate a business model. Finally we'll take a peek into Slack's advertising campaigns and score them overall.

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About Slack:
Slack has already entered Silicon Valley’s hall of fame as the fastest growing business app. Since its public launch in February of 2014, Slack’s accomplishments include:

Accumulating 8 million daily active users (and 3 million of those are paid users)
Having the highest conversion rate (30%) among freemium software products
Being used (and paid for!) by 43% of Fortune 100 companies
Achieving a valuation (in August 2018) of $7.1 billion
These numbers are just mind-boggling. Slack went from $0 to $7 billion…in less than five years! And it’s even more impressive considering that the Slack app was born out of previous failed businesses.

read more about Slack's Growth Study here: https://www.singlegrain.com/case-studies/growth-study-slack-the-fastest-business-app-growth-in-history/

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Leave some feedback:
What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.
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Connect with Eric Siu:
Growth Everywhere Podcast - http://www.growtheverywhere.com/
Marketing School Podcast - https://www.singlegrain.com/marketing...
Single Grain - Digital Marketing Agency - http://www.singlegrain.com/
Twitter https://twitter.com/ericosiu

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Видео How Slack Does Marketing канала Leveling Up with Eric Siu