E073 From $15 to $800 an Hour: How to Price Your Consulting Services with Confidence|Brandon Mahoney

In this episode of the Thriving Through Podcast, host AJ Riedel speaks with Brandon Mahoney, Director of Partnerships at Launch Point Labs, about the real-world challenges of building a sustainable consulting business and the confidence it takes to make it work.

Brandon shares his journey into self-employment during the pandemic, the early mistakes he made around pricing and positioning, and how false humility nearly held his consulting practice back. From charging $15 an hour to confidently pricing high-impact, premium consulting projects, Brandon explains why consultants must own their expertise and communicate it clearly to clients.
This conversation dives deep into pivotal moments in Brandon’s career, including launching and temporarily leaving, Launch Point Labs, returning with a clearer sense of purpose, and balancing mission-driven work with high-growth SaaS and tech consulting. Brandon also breaks down how he helps organizations build predictable, repeatable, and profitable sales systems, especially during high-stakes moments like mergers and acquisitions.
You’ll learn:

Why confidence matters more than credentials in consulting
How to price your expertise without imposter syndrome
The difference between arrogance and stating facts
Why inbound and outbound sales teams must be structured differently
How Brandon uses free audits to convert custom consulting work into long-term engagements
What consultants often misunderstand about lifestyle freedom and fulfilment
Brandon also shares honest insights about the future of his consulting journey, his desire to mentor the next generation of sales consultants, and why consulting is far more demanding but more rewarding than it looks from the outside.
Whether you’re an aspiring consultant, a seasoned advisor, or a founder building sales teams and go-to-market strategy, this episode offers practical lessons on confidence, pricing, pivots, and sustainable growth.

🔗 Connect with Brandon Mahoney - https://www.linkedin.com/in/doctorsales/

Видео E073 From $15 to $800 an Hour: How to Price Your Consulting Services with Confidence|Brandon Mahoney канала Thriving Through Podcast | With AJ Riedel