How to Get A Lower Facebook Ad Cost
A lot of people have been asking me how to get a lower Facebook Ad cost. In this video i'll show you the tools inside Facebook Ads to analyze your data and see where your cheapest results are coming from.
Facebook provides two main tools to do this, the Columns tool and the Breakdown tool. Columns allows you to see certain types of data, such as video watch time, link clicks, cost per click and much more. You would use Columns to compare the cost of different campaigns, ad sets, or ads inside Facebook ads.
Breakdowns allows you to see data related to how the ads were delivered. This allows you research the cost per result by age, gender, country, device and much more. You might find that 18-24 year olds give you $0.08 clicks while 25-34 year olds give you $0.16 clicks, or that women give you longer video views on average than men. You might tweak your audience with this knowledge, or break off those groups into different ad sets with different ads to speak to each group in a different way.
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Music Gear I Use:
Computer: iMac 2019, MacBook 2018
DAW: Logic Pro X & Ableton Live 10 Suite
Focusrite Scarlett 18i20 Audio Interface: https://amzn.to/2WvoO8A
Monitors: Mackie MR8 MK2 (I think)
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Maschine mk3: https://amzn.to/2M4GfZj
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Видео How to Get A Lower Facebook Ad Cost канала Andrew Southworth
Facebook provides two main tools to do this, the Columns tool and the Breakdown tool. Columns allows you to see certain types of data, such as video watch time, link clicks, cost per click and much more. You would use Columns to compare the cost of different campaigns, ad sets, or ads inside Facebook ads.
Breakdowns allows you to see data related to how the ads were delivered. This allows you research the cost per result by age, gender, country, device and much more. You might find that 18-24 year olds give you $0.08 clicks while 25-34 year olds give you $0.16 clicks, or that women give you longer video views on average than men. You might tweak your audience with this knowledge, or break off those groups into different ad sets with different ads to speak to each group in a different way.
NEW VIDEOS EVERY TUESDAY AND FRIDAY! Click here to subscribe: http://bit.ly/2VOQJzW
Join My Mailing List: https://mail.andrewsouthworth.com/
►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/andrewsouthworth
Talk to me on social media:
IG: https://www.instagram.com/andrew.southworth/
FB: https://www.facebook.com/AndrewSouthworthMusic
Twitter: https://twitter.com/southwortha
Website: https://generastudios.com/
Contact Me: andrew@generastudios.com
25% off Smiley shirts!: https://andrewsouthworth.com/collections/frontpage/products/smiley-shirt
Listen to my music on Spotify:
https://go.andrewsouthworth.com/spotifypage
https://hypeddit.com/link/l533o9
#MusicMarketing #SpotifyAdStudio #Spotify #SpotifyMarketing #SpotifyPromotion #MusicPromotion
The following are Amazon Affiliate links for various products I personally use. If you purchase anything from these links I get a small commission for referring you to the product, which helps my channel for no additional cost to you :)
Video Gear I Use:
Canon EOS R: https://amzn.to/2Qhx7Rl
Canon EF-S 24mm f/2.8: https://amzn.to/2sHqiiY
Canon EF 50mm f/1.8: https://amzn.to/35gT8np
Joby 5K GorillaPod: https://amzn.to/2MRurrt
Deity V-Mic D3 Pro Microphone: https://amzn.to/39H0rZ4
Falcon Eyes F7 RGB Light: https://amzn.to/2TgSfIL
GVM 50RS RGB Light: https://amzn.to/2tDtCvA
LimoStudio 9ft Green Screen: https://amzn.to/2Ewo9th
ESDDI Softbox Lights: https://amzn.to/2EwoxIf
Adobe Premiere Pro, Full Creator Cloud Suite
Music Gear I Use:
Computer: iMac 2019, MacBook 2018
DAW: Logic Pro X & Ableton Live 10 Suite
Focusrite Scarlett 18i20 Audio Interface: https://amzn.to/2WvoO8A
Monitors: Mackie MR8 MK2 (I think)
Ableton Push 2: https://amzn.to/2WoyEc2
Maschine mk3: https://amzn.to/2M4GfZj
Komplete Kontrol S61: https://amzn.to/2EwoKev
Видео How to Get A Lower Facebook Ad Cost канала Andrew Southworth
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