The Film ARG/Viral Marketing Iceberg Explained

I've come back once again to another iceberg, but for good reason. Everyone and their grandmothers have covered ARGs (alternate reality games) on the Internet because everyone and their grandmother have MADE ARGs on the Internet. However, strangely enough, ARGs made by big budget marketing companies have rarely gotten coverage, until now. Today, I'm gonna be looking at some of the most interesting ARGs and viral marketing stunts made to promote movies.

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0:00 Intro
1:33 Level 1
20:38 Level 2
32:40 Level 3
43:51 Level 4
55:00 Level 5
1:05:16 Outro

ARG videos you should watch:
Cloverfield ARG:
https://youtu.be/Min1W5eaRmY?si=rdqDkCndR7hBJHeG
https://youtu.be/L0AfReVfRFY?si=86TanNIr6DB32sE_

Why So Serious? / Batman ARG:
https://youtu.be/RDx_LpitSLo?si=gJU8ZUUaEEDxCRkE
https://youtu.be/N4j9bBxtYmo?si=HNENC-1Rv_ndcz1c

The Beast / A.I. Artificial Intelligence:
https://youtu.be/K-RZe6vVjxw?si=B21e_C8rvelIZhMN

Transformers ARG:
https://youtu.be/NKDDHk3xCqY?si=Fi52EKmSkA8zd7lY

Office Space Publicity Stunt:
https://youtu.be/2wo9Kum5-V0?si=t-sZi_9RnD5ZdCdF

Видео The Film ARG/Viral Marketing Iceberg Explained канала Zelcher Productions