What’s wrong with the phrase “Marketing Automation”?

Brad Martineau once said “I only have two problems with the phrase marketing automation”, and in this video we’ll unpack both of his objections, and the other unhealthy connotations this phrase might carry.

The reality is that ‘marketing automation’ has become a bit of a household name, and that’s a good thing - but the phrase itself might be doing us a disservice.

Yes, automation can absolutely help with the marketing activities for any business, the problem isn’t that that’s wrong, but rather that it’s incomplete.

The power of automation isn’t limited to any singular aspect of a business - automation can be either internal, or customer facing, and can make a difference in nearly every aspect of the customer’s journey from initial opt-in, through purchase, and even the delivery or fulfillment segment.

Wanna see marketing automation in action, or test these concepts out for yourself?

Try a free trial of Keap today https://freetrial.keap.com/signup?ls=social&beta=true&utm_source=youtube&utm_medium=video&utm_campaign=freetrial&utm_term=211224&utm_content=social

Keap is on a mission to simplify growth for entrepreneurs. We liberate and empower small businesses to strengthen their families, communities and economies. For 20 years, we have been helping small businesses get organized, follow up and automate to grow sales and free up time. Today, as the pioneer of sales and marketing automation software for small businesses, Keap serves more than 200,000 users globally.

Check out a demo of Keap https://keap.com/product-demo?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=demo&utm_term=211224&utm_content=social

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Видео What’s wrong with the phrase “Marketing Automation”? канала Keap