Here Is Why Hormozi's "$100m Offers Book" Is DEAD - Serge Gatari

Comment "AI" I will send you a training of how to build offers that gives you an Edge in today's market.
It’s easy to hear people throw big numbers around like “I’m making $1m-$3m per month” in the info or coaching space and think that those people are running better businesses than someone doing $100k-$500k/month.
The truth is that most are running what you would call a MONEY PIT.
How do you recognize such a business?

The bigger you get only means that you’re closer to death.
Cost to acquire clients keeps rising higher and higher, leading you to plow more money into advertising.

Cost to operate goes up as you scale proportionally, squeezing your margins.

Lifetime value of clients remains low.

Any smart person would pause and rethink the business model, but since the ego gets in the way, you don’t want to look like a failure in front of strangers who wouldn’t care for a second if you disappeared from the face of the planet. Instead, you insist on keeping on plowing more capital and more people into the beast.
You get to a point where, to break even, you need to be clearing $1m or $2m per month before you make a single dollar of profit.

Bigger is ONLY better when you are in a compounding vehicle,
Aka, with every passing hour, minute, or second, you get luckier and richer.
You’ll only be able to experience the above if your business has:

Recurring Revenue - Can you retain revenue once you get customers or clients in the door?

High Gross Margins - Can you deliver something that costs you almost nothing to make and deliver?

Defensible Moats/Network Effects - Does getting bigger create more momentum to effortlessly get bigger without you having to use $ to grow?

99% of the businesses in info, coaching, consulting don’t have the above, and even if they think they do, they’re simply delulu.
I thought of writing this to remind you that it’s pointless to run fast towards the wrong destination:
Slow down

Pick a vehicle that compounds

Get to cooking as if your life depends on it

Then, at 90 years old, look back and realize that your kids' kids' kids can’t spend all the wealth you’ve created for them, even if they tried.

Or maybe just give it all away and let them cook for themselves, since the real reward of playing the game is who YOU BECOME, not the $$.

You owe it to yourself to be Great!
Serge

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