Creating Demand for Things that Have Little to No Existing Search Volume - Whiteboard Friday

A lot of fantastic websites (and products, services, ideas, etc.) are in something of a pickle: The keywords they would normally think to target get next to no search volume. It can make SEO seem like a lost cause. In today's Whiteboard Friday, Rand explains why that's not the case, and talks about the one extra step that'll help those organizations create the demand they want.

https://moz.com/blog/creating-demand-for-products-services-and-ideas-that-have-little-to-no-existing-search-volume-whiteboard-friday

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