Leveraging Intellectual Property for Growth, Investment and Competitive Advantage

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Intellectual property (IP) is revolutionizing how companies build value. For many businesses, the key to sustainable growth lies not in their balance sheet, but in the ideas they own.

Erin-Michael Gill, founder and managing director of M&A firm Genaesis, LLC, and Chairman of a Federal Advisory Committee on Intellectual Property and Trade, shares his expertise in this episode. With over $1.2 billion in M&A and capital formation investments under his advisory, Gill is consistently recognized as one of the world's leading IP strategists.

Erin-Michael delves into the intersection of IP strategy, innovation, and deal-making. He discusses how CFOs can unlock the full potential of their IP portfolios to fuel growth, attract investors, and drive success in M&A transactions.

Discover why IP should be at the forefront of your business strategy and learn practical approaches to developing and managing IP assets.

Discussed in This Episode:
• The pivotal role of IP and intangible assets in driving company valuation and growth, with a focus on M&A contexts.
• Why many businesses overlook their potential to monetize IP and other intangible assets.
• How a well-crafted IP portfolio can become a cornerstone of a company's growth strategy, attracting investors and securing competitive advantages.
• The various ways patents add value to a business, from legal protections to social proof.
• Strategies for assessing, valuing, and positioning intangible assets to optimize outcomes in deal-making scenarios.

Chapters:
00:00 Introduction to IP Strategy and Business Growth
00:41 Meet Erin-Michael Gill: Intellectual Property Expert and Advisor
01:18 Erin-Michael's Journey in Intellectual Property
04:30 The Strategic Value of Intellectual Property
06:08 Four Pillars of IP Strategy
16:06 Understanding and Valuing Intangible Assets
23:18 Challenges and Strategies for Non-IP Focused Companies
23:42 Competitors' Intellectual Property Strategies
24:59 Impact of IP on M&A Transactions
25:28 Evaluating IP in Technology Companies
27:39 Intangible Assets in Federal Contracts
29:47 Due Diligence in M&A: The Role of IP
31:23 Strategic IP Management for CFOs
32:39 Unexpected Risks in IP Management
37:07 Advice for CFOs on Communicating IP Value
41:11 Rapid Fire Questions with Erin-Michael
43:08 Conclusion and The CFO Show Newsletter Sign-Up

Out Guest, Erin-Michael Gill
• https://www.linkedin.com/in/erinmichaelgill/
• https://www.genaesis.com/

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Видео Leveraging Intellectual Property for Growth, Investment and Competitive Advantage канала The CFO Show