Build the Agentic Media Supply Chain with Fabric Origin and Fabric Xytech — Live

The media supply chain has never lacked for systems — it's lacked connection. In this live demonstration, Fabric shows what becomes possible when discovery, asset management, and media operations are unified through an intelligent agentic layer.

Using an agentic coding agent as an AI orchestration hub, we walk through a complete end-to-end content workflow driven entirely through natural language — no context switching, no manual handoffs. Starting with Origin Insights, we identify high-performing titles across Commonwealth markets in real time. Those titles flow directly into Origin Studio for ingest and visibility. From there, we create media orders and distribution packages in Xytech — all within a single conversational session.

Three live MCP integrations. Two product families. One coherent workflow.

This isn't a concept or a roadmap slide. It's a working demonstration of agentic architecture applied to real media operations problems — and a glimpse at how the role of the operator is changing as AI moves from assistant to orchestrator.

Attendees will leave with a concrete understanding of:
How MCP-based integrations enable AI agents to operate across complex media tech stacks
What a practical agentic workflow looks like in production media operations
How Fabric's Origin and Xytech product families combine to form an end-to-end intelligent supply chain
Speakers:
Rob Delf, Chief Executive Officer, Fabric
Andy Hooper, Head of Product and GM, EMEA, Fabric

Location: AWS Theater

Видео Build the Agentic Media Supply Chain with Fabric Origin and Fabric Xytech — Live канала NAB Show