How to Build an Online Presence for Your Business

Creating an online presence is SUCH an important part of starting a business successfully, especially in 2021.

Oftentimes, when people talk about why having an online presence is important, there are a lot of hazy terms and statistics that get thrown around that can often be more confusing than they are helpful.

We skipped all that in our video and boiled down why having an online presence is important in just one sentence.

For those who don’t know, your online presence refers to all of the online activity that’s related to your business on the internet. It encompasses anything you’ve personally created - like your website or social media pages - but it also includes any mention of your brand or business name that’s out there on the internet, like reviews, social mentions of your business name, any local listings, etc.

In this video, we cover why you need an online presence, and how you can go about creating yours. We also talk about how one of our customers used her online presence to show potential customers that she’s an expert, so she could first get her business off the ground.

Then, we go into depth with some tips for creating an online presence - both using the Tailor Brands platform and on your own - including how to:

[02:27] - Create your website. Every business needs an online home - both so you can start taking control of the conversation surrounding your brand, and so your audience can actually find you when they look for you and learn more about you.

[03:38] - Set up your social pages. Make sure that the look and feel of your social media pages matches your website’s, so that customers can begin to recognize your brand as they come in contact with you across different touchpoints.

[05:28] - Get in local online directories. The biggest directory and first place you should be registering for is Google My Business, where you can easily set up a profile.

You can do all of this with Tailor Brands or on your own; what’s important is that you start as soon as possible!

For an easy way to start creating your online presence through Tailor Brands: https://www.tailorbrands.com/logo-maker

To get in touch with one of our Tailor Experts about building your online presence: https://www.tailorbrands.com/tailor-experts

#smallbusiness #onlinepresence #tailorbrands

Видео How to Build an Online Presence for Your Business канала Tailor Brands