Why The Eras Tour Is Blowing Away The Box Office

How did a concert film shatter box office records? Here's the truth behind the deal Taylor Swift made with AMC, and how it's paying out beaucoup bucks for the pop star.

#TheErasTour #BoxOffice #Success

Box office haul | 0:00
Astronomical popularity | 0:56
Hard to see live | 1:51
Low expectations? | 2:26
No opening weekend competition | 3:18
Parents could bring kids | 4:27
Major IMAX appeal | 5:19
Self-produced | 6:04
Comparing summer hits | 6:41
AMC promotion | 7:28
Moving the goalpost | 8:22

Read Full Article: https://www.looper.com/1431478/eras-tour-taylor-swift-box-office-blowing-everyone-away/

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