Gianni Chiarini | SS21

The Spring Summer 21 Campaign reaffirms the product-driven communication through the artistic representation of the bags, telling the most authentic and peculiar values of the Brand Gianni Chiarini Firenze with a new creativity: craftsmanship, innovation and Made in Italy beauty.
The absolute protagonists are the bags which, with the use of the artistic technique of video-projection, get amplified and doubled on the walls of an ideal Art Gallery, in an aesthetic imagery made of atmospheres, lights and evocative textures.
Author of the performance, the Gianni Chiarini woman sets up the exhibition as a contemporary artist, interacting with the product and its portrayed image, becoming both actress and viewer of the story.

Видео Gianni Chiarini | SS21 канала Gianni Chiarini