Influencers VS Brands - (Part 3) of our Influencer Marketing Series

What does marketing innovation look like in the age of digital influencing? What minimum standards should brands expect from influencers? How fair should brands be? When should influencers stand their ground? How does one move from influencer to viable business? Some of the many questions answered here!

00:00 - Introduction
12:00 - Why are global brands rethink their approach to Influencer Marketing.
What level of innovation do brands expect from influencers?
17:00 - What metric do you use for conversions
20:10 - When do you push back as an Influencer? Change of Scope? Set up for failure?
38:30 - Using Insta Stories as Advertising Boards. Where did it start? Where are we now?
54:00 - Is Collaboration viable to make campaigns more impactful?
01:00:25 - Are Influencers aware of the power they have? When is it safe for an Influencer
to talk negatively about a product?
01:12:20 - Q&A

Видео Influencers VS Brands - (Part 3) of our Influencer Marketing Series канала Africa Digital Leadership