State of the Roofing Industry 2026: PE Collapse, Iran War, Marketing Costs & Price Hikes

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0:00 Intro & 2026 Industry Outlook
0:15 The 3 Major Shifts Impacting Contractors
3:44 The Private Equity (PE) Market Warning
5:11 Business Valuation: Roofing vs. Other Industries
13:19 Global Conflict: The 6-Week Material Price Lag
18:21 Inflation & Logistics: Managing Manufacturing Costs
22:49 Why Marketing is Getting Harder in 2026
26:10 The Mercedes-Benz Marketing Comparison
31:43 Moving from Google Ads to Social Media Content
45:31 How to Hold Your Marketing Agency Accountable
52:32 The "Small Offer" Strategy (Gutter Cleanings/Service)
1:00:09 Moving Away from the "Free Roof" Sales Pitch
1:03:07 Professional Content vs. Social Media Embarrassment
1:05:19 Using "Spring Tune-Ups" to Build Homeowner Trust
1:08:14 Partner Spotlight: Nevada Roofing Systems
1:10:01 Final Thoughts & Monday Wrap-up

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