Winc Inc. Is Changing The DTC Wine Industry...Here's How

Know this right off the bat- Winc, Inc. (NYSE: WBEV) is not a wine club. Confused because you already get wines from this disruptive company? Don't be. While Winc, Inc. may be considered a wine club in the literal sense, in more polite conversation, its clients refer to it as a comprehensive, integrated, user-friendly, and personal adaptation of the dusty 1990s version of a "wine club." In fact, other than the industry label, the similarity between Winc and other companies in the sector is zilch.
And it's an intentional result. Over the past decade, Winc has done everything right to change the wine club landscape. Moreover, they started at the right subject, its client, designing a better strategy focused on people's tastes instead of peddling leftover stock from wineries that need to move product before it turns to vinegar. But, that was only the first step to blazing a new trail in the industry. They went on to break all the pre-established rules of what a wine club should be, except making sure its client gets a secure delivery right to their doorsteps.
In fact, direct-to-consumer delivery is about all WBEV has in common with competitors. From product production to service to marketing, WBEV is a pioneer.

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