EP 272: CRISIS PROOF YOUR BUSINESS w/ Mike Swenson

One mistake. One bad hire. One tweet. That’s all it takes to put your entire business at risk.

In this episode of Entrepreneurs United, PR and crisis communications expert Mike Swenson shares the five-step framework to help entrepreneurs prepare for and navigate high-stakes situations that threaten their brand, operations, or team.
Whether you're running a startup or scaling a $100M company, crisis planning isn’t optional. It's part of protecting everything you've built.
What you'll learn:
How to build a crisis response plan before you need one
Why silence and delay can destroy trust
The exact messages to prepare in advance
How to communicate with employees, customers, and media during a crisis
Lessons from real-world business meltdowns and recoveries
Links:
CrisisTrak: https://crisistrak.com
Connect with Mike Swenson: https://www.linkedin.com/in/mikeswenson1/

Comment below with your biggest takeaway or how your company prepares for a crisis.
#EntrepreneursUnited #BusinessResilience #CrisisManagement #Leadership #StartupLessons

Видео EP 272: CRISIS PROOF YOUR BUSINESS w/ Mike Swenson канала Entrepreneurs United