Wie Apple dich manipuliert
Apple ist ziemlich teuer. Das Unternehmen nutzt allerdings einige sehr kluge Strategien, um absurd hohe Preise beim Kauf irgendwie logisch wirken zu lassen. In diesem Video geht es um ausgeklügeltes Marketing, verschiedene iPhones und warum Speichererweiterungen so eine Goldgrube für Apple sind.
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____
Quellen:
[1] Preise von iPhones:
https://web.archive.org/web/20161108024707/http://www.apple.com/de/shop/buy-iphone/iphone-7#01,11
https://web.archive.org/web/20171102010409/https://www.apple.com/de/shop/buy-iphone/iphone-x#00,11,21
https://web.archive.org/web/20181123152615/https://www.apple.com/de/shop/buy-iphone/iphone-xs#01,11
https://web.archive.org/web/20191126030054/https://www.apple.com/de/shop/buy-iphone/iphone-11-pro
https://www.apple.com/de/shop/buy-iphone/iphone-12-pro/6,7%22-display-512gb-graphit
[2] Apple ist profitabel:
https://www.cnbc.com/2020/07/31/apple-surpasses-saudi-aramco-to-become-worlds-most-valuable-company.html
https://www.statista.com/statistics/269857/most-profitable-companies-worldwide/#:~:text=In%202019%2C%20Saudi%20Aramco%2C%20the,with%2088.21%20billion%20U.S.%20dollars
[3] Preis-Psychologie:
https://link.springer.com/article/10.1007/s10603-011-9163-8 ; https://digitalcommons.law.umaryland.edu/cgi/viewcontent.cgi?article=3262&context=mlr ; https://scholarship.law.umn.edu/cgi/viewcontent.cgi?article=1119&context=lawineq
[4] Vergleichsmomente bei Upselling, Psychologie von relativen Preisvergleichen:
https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25
https://www.shopify.com/blog/upselling-and-cross-selling ; https://thenextweb.com/insider/2015/05/09/what-mcdonalds-can-teach-us-about-selling/ ; http://sjdm.cybermango.org/journal/11/10921/jdm10921.pdf ; https://onlinelibrary.wiley.com/doi/abs/10.1016/j.jcps.2010.02.003
[5] (Apple) Upselling:
https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25
https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25 ; https://www.shopify.com/blog/upselling-and-cross-selling ; https://www.americanexpress.com/en-us/business/trends-and-insights/articles/tips-for-upselling-a-lesson-from-mcdonalds/
[6] iPhone 12:
https://www.apple.com/de/shop/buy-iphone/iphone-12/6,1%22-display-64gb-blau
[7] NAND Chip:
https://www.theiphonewiki.com/wiki/NAND
[8] NAND Preis:
https://searchstorage.techtarget.com/news/252487918/SSD-and-NAND-flash-prices-will-decline-through-start-of-2021
[9] Mehraufwand bei Austausch:
https://www.bloomberg.com/news/articles/2018-09-24/apple-s-most-lucrative-iphone-feature-is-storage
https://www.barrons.com/articles/5g-apple-iphone-storage-51567635751
[10] NAND Preise sinken:
https://www.forbes.com/sites/greatspeculations/2018/12/06/how-rapidly-declining-nand-and-dram-prices-could-benefit-apple/?sh=51b847d44ba4 ; https://searchstorage.techtarget.com/news/252487918/SSD-and-NAND-flash-prices-will-decline-through-start-of-2021
[11] Technische Gründe:
https://www.cnet.com/news/iphone-12-missing-features-would-have-been-pretty-great-120hz-screen-telephoto-lens/#:~:text=1.,iPhone%2012%20is%20no%20exception. ; https://www.cnet.com/news/samsungs-galaxy-s20-raises-the-bar-for-phones-in-8-ways/
[12] Cross-Selling:
https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25 ; https://www.shopify.com/blog/upselling-and-cross-selling ; https://www.americanexpress.com/en-us/business/trends-and-insights/articles/tips-for-upselling-a-lesson-from-mcdonalds/
[13] Vergleichsmomente für den Kunden:
http://sjdm.cybermango.org/journal/11/10921/jdm10921.pdf ; https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25
[14] McDonalds Terminals:
https://www.behavioraleconomics.com/loving-psychology-behind-mcdonalds-restaurant-future/
Musik:
Kick Lee - A city’s call
anbr - Cintinent
Francesco Dandrea - Moon Waltz 1st Movement
Francesco Dandrea - With some malice
liquify - Coffee Time
Blue Wednesday - Q ; This Is Not A Drill
https://open.spotify.com/artist/7185Q95lPFld0aoPqO6e0U
https://soundcloud.com/bluewednesday
Blue Wednesday - Don’t let go (feat. tender spring)
https://open.spotify.com/artist/7185Q95lPFld0aoPqO6e0U
© ℗ 2020 ChilledCow Records
Kevin MacLeod – Sneaky Snitch ; Thinking Music ; Fairytale Waltz lizenziert unter CC-BY-4.0
https://incompetech.com/
Three Chain Links - It can’t be bargained with lizenziert unter CC-BY
https://soundcloud.com/beardmont
_____
Schön, verständlich, kritisch und fundiert. Wir machen Essays zu Fragen, die du dir noch nie, oder viel zu oft gestellt hast.
Видео Wie Apple dich manipuliert канала Simplicissimus
Unser Instagram-Account: https://www.instagram.com/simplicissimusyt
@simplicissimusyt
Unser Kanal gehört zu funk, dem Netzwerk von ARD und ZDF. Weitere Infos:
Youtube: http://www.youtube.com/funkofficial
funk Web-App: https://go.funk.net
funk bei Facebook: http://www.facebook.com/funk
Impressum: https://go.funk.net/impressum
____
Quellen:
[1] Preise von iPhones:
https://web.archive.org/web/20161108024707/http://www.apple.com/de/shop/buy-iphone/iphone-7#01,11
https://web.archive.org/web/20171102010409/https://www.apple.com/de/shop/buy-iphone/iphone-x#00,11,21
https://web.archive.org/web/20181123152615/https://www.apple.com/de/shop/buy-iphone/iphone-xs#01,11
https://web.archive.org/web/20191126030054/https://www.apple.com/de/shop/buy-iphone/iphone-11-pro
https://www.apple.com/de/shop/buy-iphone/iphone-12-pro/6,7%22-display-512gb-graphit
[2] Apple ist profitabel:
https://www.cnbc.com/2020/07/31/apple-surpasses-saudi-aramco-to-become-worlds-most-valuable-company.html
https://www.statista.com/statistics/269857/most-profitable-companies-worldwide/#:~:text=In%202019%2C%20Saudi%20Aramco%2C%20the,with%2088.21%20billion%20U.S.%20dollars
[3] Preis-Psychologie:
https://link.springer.com/article/10.1007/s10603-011-9163-8 ; https://digitalcommons.law.umaryland.edu/cgi/viewcontent.cgi?article=3262&context=mlr ; https://scholarship.law.umn.edu/cgi/viewcontent.cgi?article=1119&context=lawineq
[4] Vergleichsmomente bei Upselling, Psychologie von relativen Preisvergleichen:
https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25
https://www.shopify.com/blog/upselling-and-cross-selling ; https://thenextweb.com/insider/2015/05/09/what-mcdonalds-can-teach-us-about-selling/ ; http://sjdm.cybermango.org/journal/11/10921/jdm10921.pdf ; https://onlinelibrary.wiley.com/doi/abs/10.1016/j.jcps.2010.02.003
[5] (Apple) Upselling:
https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25
https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25 ; https://www.shopify.com/blog/upselling-and-cross-selling ; https://www.americanexpress.com/en-us/business/trends-and-insights/articles/tips-for-upselling-a-lesson-from-mcdonalds/
[6] iPhone 12:
https://www.apple.com/de/shop/buy-iphone/iphone-12/6,1%22-display-64gb-blau
[7] NAND Chip:
https://www.theiphonewiki.com/wiki/NAND
[8] NAND Preis:
https://searchstorage.techtarget.com/news/252487918/SSD-and-NAND-flash-prices-will-decline-through-start-of-2021
[9] Mehraufwand bei Austausch:
https://www.bloomberg.com/news/articles/2018-09-24/apple-s-most-lucrative-iphone-feature-is-storage
https://www.barrons.com/articles/5g-apple-iphone-storage-51567635751
[10] NAND Preise sinken:
https://www.forbes.com/sites/greatspeculations/2018/12/06/how-rapidly-declining-nand-and-dram-prices-could-benefit-apple/?sh=51b847d44ba4 ; https://searchstorage.techtarget.com/news/252487918/SSD-and-NAND-flash-prices-will-decline-through-start-of-2021
[11] Technische Gründe:
https://www.cnet.com/news/iphone-12-missing-features-would-have-been-pretty-great-120hz-screen-telephoto-lens/#:~:text=1.,iPhone%2012%20is%20no%20exception. ; https://www.cnet.com/news/samsungs-galaxy-s20-raises-the-bar-for-phones-in-8-ways/
[12] Cross-Selling:
https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25 ; https://www.shopify.com/blog/upselling-and-cross-selling ; https://www.americanexpress.com/en-us/business/trends-and-insights/articles/tips-for-upselling-a-lesson-from-mcdonalds/
[13] Vergleichsmomente für den Kunden:
http://sjdm.cybermango.org/journal/11/10921/jdm10921.pdf ; https://onezero.medium.com/the-weird-economics-of-apple-upsell-affe4b397f25
[14] McDonalds Terminals:
https://www.behavioraleconomics.com/loving-psychology-behind-mcdonalds-restaurant-future/
Musik:
Kick Lee - A city’s call
anbr - Cintinent
Francesco Dandrea - Moon Waltz 1st Movement
Francesco Dandrea - With some malice
liquify - Coffee Time
Blue Wednesday - Q ; This Is Not A Drill
https://open.spotify.com/artist/7185Q95lPFld0aoPqO6e0U
https://soundcloud.com/bluewednesday
Blue Wednesday - Don’t let go (feat. tender spring)
https://open.spotify.com/artist/7185Q95lPFld0aoPqO6e0U
© ℗ 2020 ChilledCow Records
Kevin MacLeod – Sneaky Snitch ; Thinking Music ; Fairytale Waltz lizenziert unter CC-BY-4.0
https://incompetech.com/
Three Chain Links - It can’t be bargained with lizenziert unter CC-BY
https://soundcloud.com/beardmont
_____
Schön, verständlich, kritisch und fundiert. Wir machen Essays zu Fragen, die du dir noch nie, oder viel zu oft gestellt hast.
Видео Wie Apple dich manipuliert канала Simplicissimus
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