What happens to unsold new cars?

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What happens to unsold new cars? What if I told you there was no such thing as an unsold new car? In my 42 years in the car business, I have never met a car that didn’t end up with a buyer. Every car, no matter how expensive, ugly, or unpopular, gets sold.

What happens to cars that end up sitting on a dealership’s lot? When you phrase the question that way, there are a few winding roads that new vehicles can end up journeying. Most cars end up being sold to a consumer. Good dealerships try and “turn” their inventory every 90 days. That is to say, if they can sell a car within 90 days, they do.

When I was a new car sales manager I would incentivize my sales staff to sell the oldest cars on our lot. Why? Because our dealership has a carrying cost for the vehicle. It’s important you understand what a carrying cost is, because it’s the primary driver for why there is no such thing as an unsold new car.

In this video, we break down what happens when a new car goes "unsold."

Видео What happens to unsold new cars? канала Your Auto Advocate