Apply Strategies and Measurement for SEM | Google Ads Campaign Performance Analysis

In this video, I explained how to apply strategies and measurement for SEM using Google Ads campaign performance analysis. This tutorial is based on a local bakery SEM campaign where we measure important digital marketing metrics such as CTR, CPC, Conversion Rate, Clicks, Impressions, Cost, and Conversions.

This video will help learners understand how to review a Google Ads campaign, identify campaign performance issues, analyze keyword performance, improve ad copy, adjust bidding strategy, use negative keywords, and prepare a performance analysis report in Excel.

Topics covered in this video:
- What is SEM?
- How to analyze Google Ads campaign performance
- How to measure CTR, CPC, and Conversion Rate
- How to create SEM performance report in Excel
- How to improve Google Ads campaign performance
- Keyword optimization strategy
- Bidding strategy improvement
- Ad copy optimization
- Landing page improvement
- Before and after SEM campaign comparison

Important Formulas:
CTR = Clicks / Impressions × 100
CPC = Cost / Clicks
Conversion Rate = Conversions / Clicks × 100

This video is useful for digital marketing students, TVET learners, freelancers, Google Ads beginners, and anyone who wants to learn SEM campaign optimization step by step.

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#SEM #GoogleAds #DigitalMarketing #CTR #CPC #ConversionRate #SearchEngineMarketing #GoogleAdsTutorial #ExcelReport #CampaignOptimization

Видео Apply Strategies and Measurement for SEM | Google Ads Campaign Performance Analysis канала MD Akash Chowdhury