Selling on Amazon Europe From the USA

Learn what you need to know to successfully start selling in Amazon Europe from the USA (or another location) in this webinar. Liz Fickenscher of eComEngine is joined by two former Amazonians: Carina McLeod, CEO and founder of eCommerce Nurse and Vendor Society, and Mark Pettit, CEO and founder of Skye High Media.

There are a few things to think about before you get started. For example, if you’re considering expanding your Amazon business to Europe, you might be wondering where to start selling first. Should you start out in the UK, Germany, or another country? How will Brexit impact your Amazon business in Europe?

When it comes to your listings, localization and professional translations are key to a successful launch. You might miss keyword opportunities or create a listing that just doesn’t translate—even if you’re simply listing your product in the UK! It’s important to be aware of cultural differences that can impact your content. Professional localized translation services can help you reach your target customers when selling in Amazon Europe.

Managing your inventory from another country can be tricky. Where should you store your inventory? How will cross-border fees impact your business? How will Brexit impact Amazon UK fulfillment? Watch the video above to learn about the different Amazon fulfillment options that are available for European marketplaces.

Make sure to learn about Amazon’s product guidelines, which vary from marketplace to marketplace. It’s also important to understand EU guidelines for selling products.

When it comes to advertising in Europe, it’s important to remember that keywords can vary from market to market. Mark shares great advice for creating a smart Amazon advertising strategy in the webinar, so be sure to tune in!

See the full recap and transcript here: https://www.ecomengine.com/webinars/selling-on-amazon-europe-from-usa

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