Decoding The New Normal Post COVID-19 | Nikhil Vora To ET NOW

E-portals missed the bus to make a material difference to customers during COVID Lockdown. Local kiranas connected via whatsapp for deliveries of goods, maintained proximity with consumers. E-comm, local kiranas will both continue to do well; modern trade will be adversely impacted.Going local would mean incentivising businesses to set mfg base in India. Don't believe local movement will become a strong driver; have to be good with quality throughput. May need 3-5 years to set up manufacturing bases with high intensity, capital. RIL also going net debt implying unwillingness to put capital, make investments. Will kiranas win Vs e-tailers? Are rich FMCG valuations a concern? Will rural demand pick up before urban? Will #VocalForLocal be easy to implement? Watch Nikhil Vora, Sixth Sense Ventures in conversation with Ayesha Faridi. Watch!

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