Nesta Talks to... Elspeth Kirkman

How do you make your choices? What if we could have greater insight into how we arrived at a certain decision? Or on a much larger scale, better understand why a government or corporation devised a particular policy or product?

In this conversation, Elspeth Kirkman talked about the behavioural insight approach to issues and how it applies evidence about actual human behaviour - rather than assumptions about it - to practical problems.

Over the last decade, the behavioural insight approach has opened up new avenues when it comes to addressing some of the most challenging problems faced by society, corporations and individuals.

Видео Nesta Talks to... Elspeth Kirkman канала Nesta - The UK's Innovation Agency