Roger Kershaw on the Sustainability Paradox in High-End Travel
The Maldives are sinking, and yet five-star resorts keep multiplying.
During the Limos4 Annual Summit, Roger Kershaw (Roger Kershaw Custom Travel Inc) captured a striking contradiction in the world of premium travel: as climate risks escalate, development in vulnerable destinations accelerates.
Clients are asking more about sustainability. The awareness is real. But the pace of change? Still dictated by short-term returns.
The real challenge lies not in recognizing the problem, but in having the courage to rethink value in travel. Sustainability can’t remain a side note in high-end experiences. It must become part of the core.
At Limos4, we see this as an operational responsibility. One that informs how we build, measure, and move forward.
Видео Roger Kershaw on the Sustainability Paradox in High-End Travel канала Limos4
During the Limos4 Annual Summit, Roger Kershaw (Roger Kershaw Custom Travel Inc) captured a striking contradiction in the world of premium travel: as climate risks escalate, development in vulnerable destinations accelerates.
Clients are asking more about sustainability. The awareness is real. But the pace of change? Still dictated by short-term returns.
The real challenge lies not in recognizing the problem, but in having the courage to rethink value in travel. Sustainability can’t remain a side note in high-end experiences. It must become part of the core.
At Limos4, we see this as an operational responsibility. One that informs how we build, measure, and move forward.
Видео Roger Kershaw on the Sustainability Paradox in High-End Travel канала Limos4
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2 апреля 2025 г. 16:32:53
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