Fail Fast, Fail Smart, Succeed – Kevin Goldsmith | The Lead Developer UK 2017

Software development has been evolving. When I started in the industry, working at companies like Microsoft, we would bet many person-years of development and many millions of dollars into the development of products that would sometimes be hits and sometimes be total duds. We were building blind. This was partly due to our waterfall processes, but also to how software was distributed and marketed. A dud for a smaller company could mean the end of the line. The cost of failure was incredibly high. Over the years, we learned how to take some of that risk out by switching to agile software development and now Lean. Working this way we can learn quicker, and take smaller risks. However, there are other things we can do in how we architect our software or roll it out that can also reduce the technical and product risk and help us fail smarter and learn faster. In this talk, I speak about my experiences building waterfall products at Microsoft, building agile and lean at Adobe, Spotify and Avvo; and I give real architectural, cultural and organisational tools you can use to make your projects and team more failure-safe.

About Kevin Goldsmith

Kevin Goldsmith oversees the development and IT teams at Avvo. Prior to joining Avvo, Kevin was the VP of Engineering at Spotify, the popular digital music service, where he led a team of 175 engineers for the company’s mobile, desktop and web platforms. He also served as the Director of Engineering for Adobe Systems for nearly a decade. Kevin has been an industry forerunner in the areas of GPGPU for commercial applications, leading development teams for both Adobe and Microsoft’s Virtual Worlds (later social computing).

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