3 Must Know Views of Ahrefs Keyword Explorer (2023 Beginners Tutorial)

In today's video, we're going to be digging into exactly how to make the most of Ahrefs Keyword Explorer tool when it comes to doing your initial keyword research. By the end of this video, you're going to have some tips and tricks that you can apply when you start to do your own keyword research.

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0:00 - Introduction to How to Use Keywords Explorer for Beginners

1:43 - Ahrefs Overview Section

This is where you're going to see things like the keyword difficulty as well as the volume, as well as similar keywords related to this phrase.

What I like to look at here is I like to find a phrase that is pretty low in keyword difficulty. 16 in my opinion, is actually pretty easy to rank for, even though Ahrefs says that it's medium.

I also like that the volume is 350 in a month. What you typically want to look for is something with at least 50 or so in volume and then upwards of a couple hundred or so in terms of monthly traffic.

I also look at things like the keyword ideas section. This is going to be super powerful because we're going to be able to do some deep dives into these sorts of topics that are related to the phrase that we input.

4:11 - Ahrefs Keywords Idea Section

What you can do here is you can click view all, and then from here, you're going to be taken to the matching terms section. The matching term section is really helpful because this essentially is going to give you an overview of phrases that really closely matched the particular phrase that you are looking for.

Always run filters through the results here. So I would typically search for something like zero to forty. I'll search for something with at least 50 volume and maybe cap it at 500 and then I'll probably look for something with at least a word count of three or more.

So whenever you're working through this, what I want you to do is I want you to look at not just the terms themselves, but what they're actually being grouped into. So for example, I can filter for just the things related to best.

Another thing that I like to do is I like to go into the parent topic section and the reason why I like this is because it will actually look at some of the groupings that Ahrefs has in mind for the phrase that I'm looking for.

As I go into the related term section, what I'm going to see is I'm going to see phrases that Ahrefs thinks are really similar to the phrase that I started with.

What you'll notice though, as you work your way through the Keywords Explorer is there's a ton of reach data in here. So, what I recommend you do is run through a few of the different parameters that I've recommended before.

14:04 - Ahrefs Traffic Share Section

This will typically tell me the type of intent around the keyword phrase. What I'll typically look at it from there as well, is to actually sometimes dig into these websites to see specifically what they're doing really well, because what that'll tell me as well is it'll tell me specifically more information about the particular niche that I'm entering or thinking about entering.

This example has largely been driven by buying intent keyword research, but you can use the same approach for questions as well. So informational content is really easy to create for as well. All you need to do often is just search the key phrase that you're looking for is, and then you can actually look through things like the people also ask section in Google.

You don't only need to just use the Keywords Explorer for buying intent keywords. You can use it for any keyword research.

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Видео 3 Must Know Views of Ahrefs Keyword Explorer (2023 Beginners Tutorial) канала Grow with Will - SEO, Sales & Entrepreneurship