" THE BIG OIL CHANGE " 1960s SINCLAIR OIL CORP. MOTOR OIL DEALER PROMO FILM 10584

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The first color promotional/training film is about the new Sinclair car products. This is circa the early 1960s. The second, which begins immediately following is a training film for how to run a better Sinclair service station and was made in 1966.

A whistling gas station employee puts up a sign that reads Oil Change which is changed by a another man, the host, to read the opening title: THE BIG OIL CHANGE (:06-1:21). Sinclair has their new products introduced by the host: Dino Econoil, Dino Dinolene, Dino Extra Duty, and Dino Supreme Multi-grade (1:22-2:31). A man buys a new car and calls his wife. Cars on the freeway, driving signs. Short trips, low speeds, stop and go can harm engines (2:32-4:52). Dino Supreme Multi-grade is explained and info provided. A test is performed on it to prove its viscosity (4:53-7:03). 3 oils are tested right out of the freezer. Dino Supreme Multi-grade works best. Now its tested under excessive heat, once again the Dino Supreme flows best (7:04-9:38). The host shows the entire line of Sinclair's new products again. All have improved additives and formulations. A mailman brings a diagram that explains how foam oil isn't good and does nothing. They take a look at contaminants (dirt, dust from the road, etc.) to see how they damage engine parts (9:39-13:24). Top engine performance needs a top oil. Another test with oils, one with anti-rust, one without (13:25-15:42). Corrosion damage is shown on parts. Sinclair's new products can help prevent this. Oil changes will still have to occur at regular intervals of 60 days just like always (15:43-17:27). The host is going to work on a car now to prove his point. He tells the customer that regular oil won't work, he needs the best, Dino Supreme Multi-grade.Other customers are sold on the new products by our host (17:28-20:31). The employee sees how the host sold the new products and now has bought into the new Sinclair products. All types of cars will benefit from the new oil products. The new products are introduced again and information provided: Sinclair's Dino Econoil, Dino Dinolene, Dino Extra Duty, and Dino Supreme Multi-grade (20:32-22:12). End credits (22:13-22:27) Opening titles: Happy Anniversary to the Dinosaur, Dino (22:29-22:48). Dino is featured in one of the first cartoons ever filmed. The automobile is then shown in the early days of the car, originally there were no gas stations or auto shops, people had to do everything on their own (22:49-24:34). A gas station employee who works for Sinclair wants to make a better sale. An older model car shows up needing gas and new tires. The man is from the past (24:35-26:16). Gas used to be sold in grocery stores until car shops emerged. Today service station business is a full time job. Today cars are everywhere. Today the main competition is other service stations (26:17-28:16). Regular gas customers should see everything that your station has to offer. Information on how to make your business more appealing to the eye. Offer refreshments as well (28:17-29:47). A dealer who wants to get new customers should have employees who are neat and look good and are quick. This is showing information on how a station should be presented and run. A good salesman knows the cars and his customers. Everything a good salesman should do is explained (29:48-31:50). Prompt service and a good appearance is key. A customer is asked what he likes and dislikes. Good service is explained (31:51-34:21). Clean restrooms, refreshments available, a place to relax if service is required, a car wash. Efficiency and good service is key. And one must offer many services and stay competitive (34:22-36:05). How to treat women customers? Treat them like goddesses. Make them feel special and they'll be loyal (36:06-37:10). Spread the word, advertise and promote. Sending promotional letters and going to visit customers at their homes helps boost business (37:11-38:35). Gas gets customers in, the products and service keep the customers. A lot of cars show up needing service (38:36- 39:27) End credits featuring the Dino (39:28-39:43)

Sinclair Oil Corporation is an American petroleum corporation, founded by Harry F. Sinclair on May 1, 1916, as the Sinclair Oil and Refining Corporation by combining the assets of 11 small petroleum companies. Originally a New York corporation, Sinclair Oil reincorporated in Wyoming in 1976.

This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com

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