Brand Global Summit 2022 "In Brands we Trust"

he Summit will gather government representatives, business, academia, and international organizations with global representation, to share best practice examples for the role of branding in ensuring sustainable development. The Brand Global Summit 2022 will provide excellent opportunity to showcase success stories and insights about region- and city- branding as a means to support economic development, achieve higher productivity, diversify and attract investments.

This year, the Brand Global Summit will be held under the motto “In Brands we Trust” and will gather insightful contributions of sustainability-oriented agents of change from the public and private sector who assume full responsibility for social and environmental impact seeking to generate new development models that rely on intangible assets, such as brands and intellectual property. Inter alia, the Summit will revolve around such topics as brands for digital transformation; regional-, country-level brand creation; brand investment for job generation and higher incomes of local communities; financing brands and Intellectual Property (IP); NFTs, licensing and tokenization; as well as safeguarding the environment, thus contributing to the achievement of the Sustainable Development Goals (SDGs).

For additional information, including the agenda, please follow: https://www.brandglobal.org/brand-global-summit-2022/

Видео Brand Global Summit 2022 "In Brands we Trust" канала United Nations Industrial Development Organization (UNIDO)