Sony IP Live | NAB 2019

It’s tough out there. Your audiences have more entertainment choices than ever, from pay TV to OTT streaming, mobile and social platforms. That’s great for viewers, but as a programme maker you’re under pressure to create even more amazing images while keeping costs in check.

The nuts and bolts of live TV production have scarcely changed in decades. And now every broadcaster’s tried-and-tested workflow is facing challenges, as innovations like 4K, HDR and high frame rates put big demands on existing coaxial infrastructures.

It’s time to side-step the limitations of SDI and rediscover your edge. IP Live carries all your content through a single network connection, reducing cabling complexity and enabling smart new workflow options. It’s remarkably easy to deploy and scales smoothly to meet any challenge. Best of all, it plays nicely with your current infrastructure. Letting you embrace the benefits of IP Live at your own pace.

Learn more: http://bit.ly/2UoiUkd

Видео Sony IP Live | NAB 2019 канала Sony | Professional US & Canada