The Storybook World of Simone Rocha x H&M 📖

“This year has required us all to think about things afresh and find new ways of working and congregating. I am thrilled to be able to celebrate my collaboration with H&M in such an innovative way, using the best AR technology to bring such an amazing cast of figures right into people’s homes. I always wanted this collection to conjure excitement for dressing up, and for meeting with family, friends and loved ones, and I hope this digital event speaks to that, providing a thought-provoking moment of art, beauty, celebration and happiness.” — Simone Rocha #SimoneRochaxHM The gorgeous pop-up book features 5 intricate paintings by Faye Wei Wei that serve as backdrops to a cast of characters adorned in the collection. Can you spot Barry Keoghan, Djenaba Davis-Eyo, Faye Wei Wei, Francesca Hayward, Helena Bonham Carter, Jess Maybury, Kaia Geber, Kelsey Lu, Laila Gohar, Nadia Gohar, Omari Douglas, Paloma Elsesser, Rowan Blanchard, William De val Darby, Hugo Hamlet, Lily Ashely, and Nancy Andersen?

The #SimoneRochaxHM collection launches 11 March at hm.com.

Видео The Storybook World of Simone Rocha x H&M 📖 канала H&M