World Team Tennis: America's Failed Attempt to Popularize Tennis

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Multi-colored courts, record breaking salaries, world class talent, and... empty stands.

World Team Tennis is the world's most sensational tennis competition that no one seems to care about. Made specifically with an American audience in mind, WTT is a co-ed tennis league that pits franchises from across the country against each other in exuberant crowd environments, turning tennis into something more akin to America's most popular sports like baseball and basketball. Despite featuring world's best tennis talent, WTT has consistently faced frequent financial collapses and languished in relative obscurity ever since its founding.

How did WTT tennis begin, and why has it failed at becoming the industry game changer it set out to be?

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Video co-written by Vikram Nijhawan

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