#SwizzArtBiz: How Andrea Hinteregger De Mayo made it to the art world

Andrea Hintereggger De Mayo first started working in the financial sector before she transitioned it to the art world. She was a co-owner of a Zurich gallery and is now the director for Latin America at Mai 36 Galerie. Andrea tells Tanya König what she thinks about closing her gallery after 6 years, and how young gallerists should go about their spaces, and why she thinks the pandemic and the push to go online was a missed opportunity to charge for digital content.

Andrea is also a guest lecturer at the University of Zurich and author of the 2020 book "Nuances of Latin American Art—Matices del arte en América Latina."

Topics discussed:
3:30 Contemporary art is a mirror of the society we live in and why Andrea sees a bright future for art and artists
5:18-9:15 How Andrea started her career in banking in a time it wasn't usual for women
9:20 Her start in the art world
11:03 How being a Swiss-Brazilian made her specialize in Latin American art
13:58 Is there such a thing like Latin American art?
16:38 On working with Brazilian artist Ernesto Neto and Mother Gaia Tree in Zurich
23:42 On the gallery she co-owned in Zurich and why they closed it after 6 years and why she thinks it's ok to close a gallery29:00 On failure and on ego31:45 Why you can't really buy art online and what "going digital" actually means33:25 Why the art world has made a fundamental mistake when going digital (hint: FOMO is triggering galleries to share content online for free)
37:55 On her work as a guest lecturer at the University of Zurich Art Market Executive Master and on mentoring studentsYou can learn knowledge. What makes you special, is you and how you curate what you know. And no one else can do it in the same way as you do it. So I don't have any problems in telling you how it works, because you will do with the information exactly what you wanna do and how you probably grew up... I'm not scared of competition because it's only me. There is no other Andrea.
40:30 We need more role models also among women to support us. And on Frida Kahlo

This video podcast was recorded in January 2021 at Tablecast Zurich and is co-produced by Christoph Soltmannowski.

Images shown in the video are either by Andrea Hinteregger de Mayo and Ernesto Neto, GaiaMotherTree im Hauptbahnhof Zürich, 2018, Fondation Beyeler, © Ernesto Neto
Photos: Mark Niedermann

https://www.swizzartbiz.com/episodes/episode-02-andrea-hinteregeer-de-mayo
https://www.tanyakoenig.com/

Видео #SwizzArtBiz: How Andrea Hinteregger De Mayo made it to the art world канала Tanya Koenig