LinkedIn B2B Lead Generation | Fintech VC Prospecting | @jit_mahto | Jitendra Kumar Mahto

When your goal is to offer services to fintech companies, the most effective strategy is to build relationships with CXO-level leaders. LinkedIn Sales Navigator enables this with precision.

There are two proven approaches.

1. Company-First Approach
Use this approach when you already have a list of target companies.

Step-by-Step Process
* Create a list of top fintech companies (e.g., Paytm)
* Search the company in Sales Navigator
* Check company size
- Example: Paytm has ~26,000+ employees
* Apply filters:
- Seniority Level: CXO
- Language: English
- Location: India

Example Outcome
* Total CXO profiles found: 58
* After language + location filters: 51 profiles

Activity Validation (Critical Step)
* Check recent LinkedIn activity
* Out of 51 profiles, only 3 are active

Why This Matters
* Active profiles:
- Respond faster
- Engage more
- Increase meeting conversion rates
* These 3 profiles become top priority

2. Industry-First Approach
Use this approach when you don’t have a predefined company list.

Step-by-Step Process
* Select Industry: Financial Services
- Initial results: ~41M profiles
- After refinement: ~27M profiles
* Apply filters:
- Seniority Level: CXO or VP
- Activity: Posted in last 30 days
-- Results narrow down to ~130K active profiles

Apply Headcount Filter (Most Important Step)
Focus on mid-sized companies:
* 11–50 employees
* 51–200 employees

Why Mid-Sized Companies?
* Usually don’t have strong in-house teams
* Actively seek external service providers
* Headcount growth indicates:
- Stability
- Expansion mindset
- Higher buying intent

Result
* A clean, targeted, high-intent audience of fintech decision-makers

Relationship-Building Strategy
Once profiles are identified:
* Save them as leads
* Start nurturing through:
- Post engagement
- Commenting with insights
- DM nurturing
- Content-based touchpoints
- Value-driven conversations

Network Expansion
* Second-degree connections: ~1K+ profiles
* Third-degree connections: ~45K+ profiles

This gives you a massive pool of active CXO-level decision-makers.

Final Outcome
* Highly targeted fintech CXOs
* Active and reachable profiles
* Better response rates
* Higher probability of meetings
* Long-term relationship-driven conversions

Key Reminder
* Building trust with CXOs takes time
* Consistency, patience, and value delivery compound results

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