That Time Coca Cola Tried to Introduce Vending Machines that Charged More on Hot Days

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In this video:

If Coca-Cola’s own marketing is to be believed, few things are more satisfying than a cold drink on a hot day. Tacking on to a string of hilarious missteps in the late 20th century

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Sources:

http://www.nytimes.com/2005/06/27/business/why-variable-pricing-fails-at-the-vending-machine.html
http://www.nytimes.com/1999/10/28/business/variable-price-coke-machine-being-tested.html
https://books.google.co.uk/books?id=oZqLLHuZSiQC&pg=PA226&lpg=PA226&dq=coca+cola+variable+price+vending+machine&source=bl&ots=kYpZvvlY57&sig=YNoE1kugHXNLhEcA6a0h-ochK9s&hl=en&sa=X&ved=0ahUKEwip3IHs5cPZAhVJIMAKHX9dCzw4ChDoAQgvMAI#v=onepage&q=coca%20cola%20variable%20price%20vending%20machine&f=false
https://www.theguardian.com/business/1999/oct/29/5
http://archive.fortune.com/magazines/fortune/fortune_archive/2000/01/10/271736/index.htm
http://news.bbc.co.uk/1/hi/world/americas/492475.stm
https://books.google.co.uk/books?id=g6Q3c8-AbSgC&pg=PA37&lpg=PA37&dq=In+a+final+summer+championship,+when+people+meet+in+a+stadium+to+enjoy+themselves,+the+utility+of+a+chilled+Coca-Cola+is+very+high&source=bl&ots=YB24qa7kaY&sig=tsptYGBmcy83Fmsw_Am8Wt7pzV0&hl=en&sa=X&ved=0ahUKEwjSkpSB6sPZAhVJLcAKHXXgBnQQ6AEIKjAB#v=onepage&q=In%20a%20final%20summer%20championship%2C%20when%20people%20meet%20in%20a%20stadium%20to%20enjoy%20themselves%2C%20the%20utility%20of%20a%20chilled%20Coca-Cola%20is%20very%20high&f=false
https://en.wikipedia.org/wiki/Douglas_Ivester
http://articles.latimes.com/1999/dec/07/business/fi-41299
http://www.nytimes.com/1997/10/24/business/ivester-is-named-to-top-posts-at-coca-cola.html
https://hbr.org/2000/05/dont-hire-the-wrong-ceo

Image Credit:

https://www.flickr.com/photos/taedc/38798070895
https://commons.wikimedia.org/wiki/File:David_Leonhardt_1_(2012).jpg
https://commons.wikimedia.org/wiki/File:Vintage_Coca-Cola_Vending_Machines.jpg
https://commons.wikimedia.org/wiki/File:FLEEMANSpharmacyCOKErwLIPACKowner.jpg
https://en.wikipedia.org/wiki/File:Coca_Cola_1929.JPG
https://www.bigstockphoto.com/ru/image-222805564/stock-photo-london%2C-uk-january-20%2C-2018%3A-female-hand-holds-glass-of-coca-cola-drink-on-white-background-the-drink-is-produced-and-manufactured-by-the-coca-cola-company
https://www.bigstockphoto.com/ru/image-211604095/stock-photo-minsk%2C-belarus-october-30%2C-2017%3A-coca-cola-soft-drink-woman-drinks-a-coca-cola-on-a-cafe-coca-cola-is-a-carbonated-soft-drink-sold-in-stores%2C-throughout-the-world
https://www.bigstockphoto.com/ru/image-222805885/stock-photo-london%2C-uk-january-20%2C-2018%3A-pouring-coca-cola-soda-drink-from-bottle-to-glass-on-white-background-the-drink-is-produced-and-manufactured-by-the-coca-cola-company
https://www.bigstockphoto.com/ru/image-99977015/stock-photo-cost-management
https://www.bigstockphoto.com/ru/image-27198119/stock-photo-%D0%9A%D0%BE%D0%BA%D0%B0-%D0%9A%D0%BE%D0%BB%D0%B0

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