B2B Leads Aren't Important

If your vision is growth, why are you optimizing for leads?
Kaden, our Head of B2B, says most B2B agencies stop at MQLs, then wonder why revenue stalls.
We work backwards from closed deals → SQLs → ads and feed that data into Google, so the algorithm learns what quality is.
#b2bmarketing #googleads #visionfirst #pipelinegrowth #youtubeshorts

Видео B2B Leads Aren't Important канала Disruptive Advertising