How NBA Players Adjust To The "New Normal" Life!

How NBA Players Adjust To The "New Normal" Life!

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Boston Celtics forward, Enes Kanter shows the world how he is adjusting to the new normal of life after this. NBA players will need to follow the new normal procedures, including wearing Oura smart ring to keep track of their temperature, heart rate, sleeping patterns and respiratory rate.

The NBA season, which was suspended back in March, is set to restart on July 30, 2020 at the ESPN Wide World of Sports Complex, part of Walt Disney World near Orlando, Florida, where players and team personnel will be subject to stringent testing and remain largely isolated from the rest of the world through the playoffs.

Basketball is the second most watched sport in America, behind football, and the NBA postseason is the financial engine for the league. With huge TV contracts with both Turner Broadcasting and Disney — via ABC and ESPN — playoff basketball is when viewers tune in for the most entertaining part of the season.

On July 31, 22 teams (around 1,500 people total consisting of players, staff, officials, etc.) will convene in what is being called the “bubble” at Disney World in Orlando, Florida. The new plan was developed by the league in conjunction with team owners, the players union (NBPL), and health officials as a way to salvage the season and the money that comes with it. The teams will compete in a tournament to finish the season and lead into the playoffs. The new format will bring back some of the revenue lost in the season’s shutdown, but there are still a lot of unknowns about how the financial gains will be divvied out. This situation right now will ensure every NBA players to have their own medical insurance, health insurance and life insurance for their safety.

Disney owns ESPN and ABC — network hosts of the NBA Finals. In a traditional year, Disney’s third fiscal quarter for television is reliant on basketball coverage. “It’s all about the NBA,” said Jessica Reif Ehrlich, senior media analyst for Bank of America. “In the June quarter 2019, 17 of the top 20 shows on ESPN were the NBA. On ABC, the top six of 20 shows were the NBA Finals.”

ESPN’s current TV contract pays about $1.4 billion a year to the NBA and continues through the 2025 season. A shortened season would put both regional and major network contracts in jeopardy of “make-good” deals for lost games. And then there is the loss of advertising revenue. Tim Nollen at Macquarie Bank forecasts that broadcast advertising revenue for Disney is down 35% in the June quarter costing the company around $350 million.

Getting live basketball back on TV could be key to flipping Disney’s ad revenue to a positive number again, said Nollen.

Видео How NBA Players Adjust To The "New Normal" Life! канала JimmyBallers20