That Time a Soviet General Invented Clear Coke and Pepsi had One of the World’s Largest Navies

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Sources:

Sandage, Tom, A History of the World in Six Glasses, Bloomsbury USA, 2009

Zyman, Sergio, The End of Marketing as We Know It, HarperCollins, NY, 1999

Denny, Stephen, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, Folio/Penguin 2011

Fiefer, Gregory, Fifty Years Ago, American Exhibition Stunned Soviets in Cold War, RadioFreeEurope July 23, 2009 https://www.rferl.org/a/Fifty_Years_Ago_American_Exhibition_Stunned_Soviets_in_Cold_War/1783913.html

Ewbank, Anne, When the Soviet Union Paid Pepsi in Warships, Atlas Obscura, January 12, 2018 https://www.atlasobscura.com/articles/soviet-union-pepsi-ships

How Pepsi won the Cold War, defeating Coke in the Soviet Union, Big News Network, March 30, 2019 https://www.bignewsnetwork.com/news/260189920/how-pepsi-won-the-cold-war-defeating-coke-in-the-soviet-union

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