The Future of the Packaging Industry | Trends & Sustainability | McKinsey & Company

"Edible boxes and bags. Milk jugs with sensors. Personalized wine bottles. These are just a few examples of The Next Normal in packaging industry. They might sound gimmicky now, but they could be commonplace trends such as edible packaging in the coming years.

McKinsey experts highlight how tomorrow's packaging will be smart, personalized, and sustainable

In this video, David Feber, Daniel Nordigården, and Nick Santhanam describe what packaging could look like in 2030.

See more in ""The future of packaging: Smart bottles, edible boxes"" in The Next Normal series: https://www.mckinsey.com/featured-insights/the-next-normal/packaging

And read more about the packaging industry ""Winning with new models in packaging"" here: https://www.mckinsey.com/industries/paper-forest-products-and-packaging/our-insights/winning-with-new-models-in-packaging

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