5 Ways to Improve Impression Share | Dubai Digital Marketing Agency | RedBerries

Impression share = impressions / total eligible impressions
Impression share matters, because it shows how many views your advertisement captured against the total impressions an advertisement in a product / service group can fetch.
It is a benchmark to find out the efficacy of the campaign.
A seasoned PPC management agency Dubai can help you improve the impression share of your PPC campaign effectively.

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Some tried-and-tested tips for increasing impression share are as follows.
Correct placement of ads in tune with targeted keywords
Using variety of creatives for content exposure
Test and improve on landing pages
Use negative keywords to filter out negative views
Know more about impression share metric here: https://redberries.ae/what-is-the-impression-share-metric-should-you-care/

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