Bondi beachgoers get shady with free sunscreen claw machines | JCDecaux Australia
Cancer Institute NSW, JCDecaux, UM and Soap Creative have teamed up to create custom-built SPF50+ sun screen dispensers, in addition to bus shelter wraps that shade commuters from damaging UV rays.
In a salute to the old-school 'lucky grab' crane arcade game, the custom-built JCDecaux Citylights dispenser panel - installed at Bondi Beach - is operated by a mechanical claw.
The unique dispenser mechanism is designed to grab the attention of passers-by, playfully engaging them with a serious sun safety message.
Bus-shelter wraps, including custom roof panels, have been installed throughout the CBD and summer hot spots to provide Sydney commuters with shelter from harmful UV rays and help to raise awareness of the 'Pretty Shady' sun smart message and overall campaign aim of helping to stop skin cancer, one summer at a time.
Видео Bondi beachgoers get shady with free sunscreen claw machines | JCDecaux Australia канала JCDecaux
In a salute to the old-school 'lucky grab' crane arcade game, the custom-built JCDecaux Citylights dispenser panel - installed at Bondi Beach - is operated by a mechanical claw.
The unique dispenser mechanism is designed to grab the attention of passers-by, playfully engaging them with a serious sun safety message.
Bus-shelter wraps, including custom roof panels, have been installed throughout the CBD and summer hot spots to provide Sydney commuters with shelter from harmful UV rays and help to raise awareness of the 'Pretty Shady' sun smart message and overall campaign aim of helping to stop skin cancer, one summer at a time.
Видео Bondi beachgoers get shady with free sunscreen claw machines | JCDecaux Australia канала JCDecaux
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