The Truth Behind Brands' Secret Formulas & Recipes

Why brands are so protective of their signature formula or recipe. Is there really a thing like "secret formula" or it's just that you are being persuaded into believing that such a thing exists. What would happen if you steal the coca-cola secret formula? Watch this video to find out.
This video is narrated by Clundor. Check-out his gaming channel here - https://www.youtube.com/channel/UCq0zANl2rZi7MK8UjTadw_Q

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Whether it be the McDonald's iconic sauce on big Mac, KFC's unique spices mixture or Coca-Cola's flagship sugar concentrate - the secret to the success of these products is believed to lie in their formula of ingredients. Because companies keep these formulas a guarded secret and no one from outside of the company can get hold of these recipes, these products, and their tastes can simply not be replicated by another brand, making them unique and thus, irreplaceable in the market.

The reality is that the Coca-Cola secret formula isn't really a "secret", so spending millions of dollar to get this doesn't make sense. The exact formula is known to many people around the world and any talented chemist can recreate the formula to an extent that it's indistinguishable from the real one in a blind taste at a much lower cost.
For decades, Coca-Cola has used this rumors about "secret" formula to enhance consumer perception of Coca-Cola‘s specialness. By insisting that the recipe is a trade secret coca-cola creates a mystique around the product that helps promote a certain image in the minds of customers. While what really "special" about coca-cola is its branding, the nostalgia behind its history, and its chain of distribution - which can't be copied.

People may buy fake "Gucci" bags because the original ones may cost a liver and kidney but why would anyone buy a slightly cheaper coca-cola drink from a nameless brand when one can easily afford the real one? Not many people would buy something that tastes like a coca-cola drink in a Pepsi bottle either.
Similarly, a newly founded "SideNote's BigMac" may have the same recipe as McDonald's but this doesn't give you the happy clown guy and the billions of dollars of marketing power.

Видео The Truth Behind Brands' Secret Formulas & Recipes канала SideNote