Google Ads Offline Conversion Tracking Case Study Part 3: Make.com and Pipedrive

In this video, I'll show you Google Ads Offline Conversion Tracking Case Study Part 3: Make.com and Pipedrive.
Google ads offline conversion tracking never found out the couple paid an £8,000 deposit six weeks after the lead came in — so it kept bidding the same amount for every enquiry, whether they booked or disappeared after the first email.
This is part 3 of a 4-part real client case study. We built 4 Make.com scenarios to fix this: CF7 and Calendly to Pipedrive with full attribution data, Pipedrive to google ads offline conversion tracking at 2 pipeline stages, and Pipedrive to Meta CAPI offline conversions across 5 pipeline stages — all firing automatically every time a deal moves in Pipedrive.
You will learn how to map Pipedrive deal stages to google ads offline conversion tracking events, why you must use the Pipedrive deal Update Time as your conversion timestamp for attribution accuracy, and how to structure Meta CAPI offline events using the Purchase standard event for Deposit Paid and custom events for every other stage.
Sending real revenue signals back to google ads offline conversion tracking and Meta CAPI means your ad platforms stop optimizing for leads and start optimizing for deposits — improving smart bidding performance and reducing wasted spend on leads that never convert.

🎯 WHO THIS IS FOR
→ Marketing agencies managing client ad accounts
→ In-house marketers running Google or Meta Ads
→ Business owners who want to track leads and revenue accurately

📖 READ THE FULL GUIDE
Step-by-step blog tutorial with screenshots:
https://zubayerislam.com/blog

🛠️ FREE TRACKING AUDIT
Is your tracking setup broken or incomplete?
Book a free 30-minute audit — I'll review your setup and show you exactly what to fix.
📅 Book here: https://zcal.co/zubayerislam01/consultation
📲 WhatsApp: https://wa.me/+8801735749155

🔔 SUBSCRIBE for weekly tutorials on:
→ Google Tag Manager (GTM)
→ Google Ads & GA4 Conversion Tracking
→ Server-Side Tracking & Meta CAPI
→ Offline Conversion & CRM Integration

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Видео Google Ads Offline Conversion Tracking Case Study Part 3: Make.com and Pipedrive канала Md Zubayer Islam | Server-Side Tracking Specialist