Kazakhstan’s Creative Industry Boom | Why Art = Asset | The Astana Times Unplugged | EP4

In this episode of Astana Times Unplugged, we sit down with Sandugash Beisenbekova founder of ShyraQ Studio, to explore why Kazakhstan’s creative industry is on the rise, and why a handmade Kazakh rug could be your next Bentley-level investment.

We dive deep into the emerging art scene of Central Asia, where young artists are blending ancient craftsmanship with modern expression. From rug-making and jewelry to fashion and design, Kazakh art is gaining global attention for its authenticity, rarity, and cultural value.
Sandugash shares how global events like Milan Design Week are waking up the world to Kazakhstan’s creative potential, and why art collectors should be watching this region closely.

🔹 How can Kazakhstan position itself as a creative hub like Tbilisi or Tashkent?
🔹 Why is institutional support key for scaling local talent?
🔹 And most importantly—how can the creative economy drive tourism and investment?
This is more than a conversation—it’s a call to action for investors, curators, and creators to tap into Kazakhstan’s rich artisanal heritage and the future of its booming creative industry.
0:00- 2:48 – Intro
2:29-6:03 – Kazakh identity through art
6:04-10:43 – Traditional art: preserve or adapt?
10:44-20:03 - Does the Soviet legacy still linger?
20:04-25:47 - Art in the world of globalization
25:48-34:03 - How to organize art exhibitions?
34:04-43:08 - Is Kazakhstan ready to host biennales?
43:09- 45:37 Art as tourist attraction
45:38 – 51:12 – How to cultivate taste in art?
51:13-56:18 – Do we appreciate Kazakh art?
56:19 – 58:58 - What distinguishes Kazakh art?
58:59-end – Question to the next guest

Make sure to like, share and subscribe! Stay tuned for more updates from us.

Check our website https://astanatimes.com/
Follow us on Instagram https://www.instagram.com/the_astana_times/
Follow us on X https://twitter.com/TheAstanaTimes
Follow us on Facebook https://www.facebook.com/astanatimes/
Follow us on TikTok https://www.tiktok.com/@theastanatimes
Follow us on Telegram https://t.me/s/theastanatimes

Instagram: @shyraq_rug
Website: www.shyraqrug.com

#astana #theastanatimes #kazakhstan #kazakhstanculture #nomadicart #kazakhstanart

Видео Kazakhstan’s Creative Industry Boom | Why Art = Asset | The Astana Times Unplugged | EP4 канала The Astana Times