How To Turn Features Into Benefits

Benefits sell, features close. In this video I'm going to teach you how to write desirable benefits.

The thing to remember above all else, is that a benefit is a desired future. It's a future that your reader or customer wants.

A feature is a thing that gets them there.

In this example I'm going to show you how to turn 4 very different features, from funnels, running shoes and cameras into benefits.

A benefit needs to answer 2 questions. Who cares? So what?

A feature must answer those 2 questions. Who cares and so what? If you can't think of who would care about 4k 60fps camera, then it isn't a benefit.

You also have to ask "so what?" So what that it's 4k? Who cares?

You might even have to ask "so what?" a few times, going 3 levels deep until you find the desirable future that customers want.

Choosing the right niche for your funnel business training: https://sellyourservice.co.uk/how-to-choose-a-niche-for-your-funnel-business/

The blog: https://sellyourservice.co.uk/blog/

The Facebook Group: https://www.facebook.com/groups/sysmastermind/

Видео How To Turn Features Into Benefits канала Sell Your Service