Why your content strategy DOESN'T WORK

the reason your “content strategy” isn’t working is because you don’t have an end goal. you’re just moving pieces because moving feels like progress.

welcome to the finale of “they play checkers,” the series where i used chess theory to explain brand strategy. this is ep 6, the king.

your brand’s king is its long-term vision. the version of your brand that exists in five or ten years. and even though the king is the weakest piece on the board, the entire game exists to protect it.

most of you never took the time to figure out what yours is. so you’re playing checkers. chasing virality with no idea what you’re actually trying to protect or prove.

my latest yt video walks through how to build out every piece of your brand so you know exactly what you’re doing.

#creativedirector #content

Видео Why your content strategy DOESN'T WORK канала Jackson Sword