veo luces | Pink Pablo at the 2024 SXSW Music Festival

Juan Pablo Rivera, known as PINK PABLO, is a singer-songwriter and producer from Rio Piedras, Puerto Rico. Raised in a family of musicians, Pablo showed at an early age his ability with the guitar and piano, performing songs at family parties and his parish. At 14 he began to record his first songs and experiment with different rhythms. Later, his college career would lead him to enroll in a master's degree in Clinical Psychology at Columbia University in NY. But in his last semester, he decided to drop out of graduate school to pursue his passion for music.

An avid reader and believer in expanding his knowledge every day, Pablo is inspired by everything that happens around him, what he lives, perceives, and feels. His creations are a kind of journaling, which gives direction and meaning to the music he makes and his production style. Pablo is constantly challenging Latinx music norms, reaffirming his versatility with songs like “perdimos el control", “falco”, and most recently “low key”, all written and produced by himself.

Pablo made his presence felt with his first EP road 2 neverland, released Oct 2023, which connects with a second EP expected to roll out Spring 2024.

About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.

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