How To Optimize Your Pinterest Ads

How do you optimize Pinterest ads? I have a lot of comments and emails coming from YouTube on this topic. I got my ads running but now I need to know how to optimize them. I want to share what metrics to track and common pitfalls you can avoid when running your ads.

The blog post has a more detailed look at what to track so make sure to head over and read it as well.

Blog post: https://www.heatherfarris.com/how-to-optimize-your-pinterest-ads/

1:32 What Pinterest ads metrics to track
4:18 What is a good CTR for Pinterest ads?
6:00 My CTR is high but I'm not getting conversions
8:08 I'm not getting conversions on my ads
10:02 Mistakes advertisers make when thinking about Pinterest vs Facebook Ads
10:50 What if my Pinterest keywords aren't working?
11:43 Optimizing for CTR
12:20 Cost per click on consideration campaigns
13:42 Tracking ROAS
14:25 Optimizing interests
16:03 Optimizing demographics & devices
16:42 Optimizing your keywords

Links mentioned:
Hot Jar: https://www.hotjar.com/r/r433611

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Видео How To Optimize Your Pinterest Ads канала Heather Farris